Priceless necklaces, rings, bracelets, earrings, meticulously created by expert goldsmiths, decorated with precious stones mounted to form unique designs and motifs. Also in 2021 the new Italian and international High Jewelery collections amaze thanks to brilliant creations, from Bvlgari to Chopard , from Chanel to Gucci . Jewelery-sized fairy tales, all to be browsed.

› 35 new Italian jewelry brands to buy online
Italian High Jewelery, a growing sector
Yet there is someone who wears them. And we're not just
talking about the divas on the red carpet , who are usually only loaned to
sparkle properly. With combined annual sales of over $ 330 billion, fine
jewelry and ultra-luxury watches remain an essential sector. And despite the
contraction of revenue due to the pandemic (-10-15% and -25-30% respectively),
it looks like the two segments will recover soon. To say it is the latest
report by McKinsey State of Fashion: Watches and Jewelery .
› New little mermaids: prints with fish, bags, shells and
corals for summer 2021 jewels
New lines, online sales and sustainability
According to experts, the future of Haute Joaillerie is
moving towards an ever greater presence of brands (branded jewelery will reach
25-30% of the market in 2025), towards digitization (global online sales could
increase from 13% to 21%). %) and attention to sustainability. The 2021 Italian
and international High Jewelery collections presented from the beginning of the
year until last July at the end of the Haute Couture week in Paris are already
adapting in this direction. Just think of the novelties of the year, from the
debut of the first La Gioia di Pomellato
line , which brings the legendary gourmette chain to the extra-luxury sector
thanks to the exclusive use of responsible gold., with 100% local production
and an upcycling approach. Or to the 130 creations of the Hortus Deliciarum of
Gucci jewelry , populated by magical creatures and flowers that refer to the
world of botany: the second test with the Haute Joaillerie for Alessandro Michele.
And what about the line
Paradise of Chopard ? The 2021
High Jewelery collection, presented during the Cannes Film Festival , is
composed of jewels made of ethical and certified gold and diamonds traced
thanks to the partnerships with the Alliance for Responsible Mining and
Kimberley Process Certification Scheme.
› Julia Roberts shines for Chopard in the new Happy
Diamonds campaign
High Jewelery 2021, all the trends
Trends blend with savoir-faire, giving life to increasingly
complex Italian and international High Jewelery collections. Pure escapes , in
name and in fact, it is no coincidence that, in the post-pandemic 2021, the
most widespread inspirations are precisely light and space . The first is the
protagonist of Extraordinary Lights of Piaget , while Cartier celebrates Sixième
Sens with a Deco collection that seems to come alive thanks to the intricate
play of light and shade.
› The red carpet shines again: the most beautiful jewels
of Cannes 2021
Claire Choisne of Boucheron is all about iridescence
with Holographic , a collection of 25
jewels in rock crystal, white gold, diamonds, tourmalines, opal and aquamarine.
A kaleidoscope of gems, such as the one chosen by the creative director Francesca Amphiteatrof for collection Bravery
of Louis Vuitton . Opals, diamonds,
aquamarines, tsavorites and sapphires for logo pieces that seem to come from
the Moon. And then the most classic naturalistic references, from the precious
roses of the RoseDior High Jewelery by Dior
to the lilies and lotus flowers of
Il Giardino di Buccellati. Finally, the world of cinema celebrated by
the Magnifica Bvlgari collection . The most popular piece? The bangle , more
precious than ever.
› Bulgari Alta Gioielleria 2021, the Magnifica collection
shines in Milan
And Chanel's gift for Chanel's first 100 years N ° 5:
Patrice Leguéreau , director of the High Jewelery creation studio, pays homage
to the legendary bottle with 123 jewels that reinterpret its distinctive
traits. The first Haute Joaillerie collection ever dedicated to a perfume: it's
a pity not to be able to wear it like a fragrance ...
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